THE NORTH FACE™ JOURNEYS

DIGITAL

THE NORTH FACE™ JOURNEYS

DIGITAL

BRAND TYPOGRAPHY

BRAND COLORS

WIREFRAMES

HIGH-FIDELITY PROTOTYYPES

USER INTERFACE

APPLICATION IN USE

AUGMENTED REALITY IN USE

CONCEPT TEASER — BAS VAN WUYCKHUYSE

EXPERIENCE THE ADVENTUROUS JOURNEYS OF THE NORTH FACE ATHLETES FROM YOUR COUCH AT HOME. TOGETHER WITH DE VORMBROUWERS WE REALIZED VARIOUS AUGMENTED & VIRTUAL REALITY EXPERIENCES WITH CHALLENGING GAMIFICATION ELEMENTS. 

FOR THIS PROJECT, I MADE THE ENTIRE STYLE INCLUDING ALL VISUAL ELEMENTS, WIREFRAMES WITH USER TESTING AND VISUAL DESIGN.